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Pinot Thumb

Calling all Pinot Noir Producers! It’s time for a #PinotSmackdown

By Caroline On August 10, 2011 · Leave a Comment · In social media, twitter, wine online

Do you make a mean Pinot Noir? And are you maybe just a teensy bit competitive? Do you want the world to hear about just how great your wine is?

August 18th 2011 is Pinot Smackdown day. It’s a globally celebrated day that pits nation against nation to find out who [...]

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Twitter thumb

Top 10 Twitter Do’s and Don’ts for Wineries

By Caroline On August 9, 2011 · 7 Comments · In social media, twitter, wine online

Poor old Twitter. It’s been much maligned and misunderstood – often in the spotlight when it comes to scandal, particularly when that scandal involves celebrities. But the reality is, that’s just noise. Sure, there may be a few celebrities telling you what they had for breakfast but that’s not what Twitter’s really about. [...]

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Chardonnay

#Chardonnay Day ~ What’s it all About?

By Caroline On May 13, 2011 · 2 Comments · In social media, twitter, wine online

May 26th 2011 is the 2nd annual Chardonnay Day – a global celebration of one of the world’s favourite winegrape varieties through social media. So what is Chardonnay Day all about, how can you get involved and what does it mean for your business?

What is #Chardonnay Day all about?

The [...]

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Rick Bakas

Wine Communicators of Australia Brings Social Media Guru to Barossa Valley

By Caroline On March 30, 2011 · Leave a Comment · In social media, twitter, wine online

Heard all the buzz about Rick Bakas and his tweetups and want to know more? Tweetups and lectures have already started in the Hunter Valley and Sydney, moving on to the Yarra Valley and Melbourne tomorrow. Next week is South Australia’s turn, with a lecture in Adelaide and a Barossa tweetup. Check out [...]

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Mobile

Mobile Marketing – The Phenomenal Growth of Mobile Internet Usage

By Caroline On March 25, 2011 · Leave a Comment · In internet, mobile marketing

Mobile Internet usage is predicted to overtake desktop usage by 2014. It’s a good time for your business to start targeting your market efforts towards mobile users. We’ll start taking a look at some of the latest ways this can be done over the coming weeks.

But first, here’s a fascinating [...]

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Military Network 500

Choosing Your Social Media Battles

By Caroline On March 10, 2011 · Leave a Comment · In social media

It has become the battle cry of the new Internet revolution that businesses must be involved in social media to succeed online. But with new social media outlets emerging and others going in and out of favor at an ever increasing pace, it can be hard to keep up. And many online entrepreneurs [...]

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Winery Social Media Thumb

The 6 Critical “C”s of Winery Social Media

By Caroline On February 28, 2011 · Leave a Comment · In facebook, social media, twitter, wine online

Social Media is about sharing value-driven content and building meaningful relationships with your customers and potential customers online, providing an excellent method to promote awareness of your brand and to connect with your community in a relaxed environment. But are you taking full advantage of the six critical “C”s that can significantly improve [...]

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Binary web

What’s Next? A Glimpse into Web 3.0 ~ It’s All Semantics.

By Caroline On February 25, 2011 · 3 Comments · In internet, world wide web

“We have to get better at believing the impossible” – Kevin Kelly

Anyone who’s been around for a few years and is perhaps approaching a certain age, has an intimate understanding of the changes that have taken place on the Internet over the last couple of decades. Evolving [...]

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Love Facebook Square

The Top 3 Reasons Why I Love the New Facebook Page Upgrades

By Caroline On February 14, 2011 · 4 Comments · In facebook, social media

I love using Facebook for business, and for me, a Facebook Business Page is a much more relevant use of Facebook than is my Personal Profile. I prefer my personal Facebook interactions to be about connections with people that I know personally, or with people who know people I know personally, and who [...]

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Wine Online Square

Four Australian Online Wine Communities You Should Get to Know – And Why

By Caroline On January 31, 2011 · 1 Comment · In social media, wine online

With the advent and explosive development of Web 2.0 technologies, many sites are now available online for wine lovers all over the world to acknowledge their passion, and rate, review and share their views on their favourite wines in a fun and educational environment with like-minded people. These are terrific sites for wine consumers as [...]

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Telling Tales Through Social Media

By Caroline On January 26, 2011 · Leave a Comment · In social media, wine online

The recent tragic floods which have ravaged much of eastern Australia have left in their wake many stories of loss and devastation, as well as those that reflect the true human spirit. I have been fortunate recently to tell one such tale, which was originally told to me through the marvel that is [...]

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Site Visitors

Delving a Little Deeper into Google Analytics

By Caroline On January 23, 2011 · 1 Comment · In search engine optimisation, site management

Following on from our recent posts Why Website Analytics are Essential to Your Online Business and Getting Started with Google Analytics, today we’re going to delve a little deeper into Google Analytics to gain a good [...]

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Google Analytics Thumb

Getting Started with Google Analytics

By Caroline On January 21, 2011 · 4 Comments · In search engine optimisation, site management

Last week we talked about Why Website Analytics are Essential to Your Online Business. Today we’re going to take a look at Google Analytics, a powerful, robust, simple, and free web analytics service offered through Google, which tracks, compiles, and generates the vital [...]

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